NEW-HOME BUILDERS & DEVELOPERS
The email program built for builders and developers.
We design, send and report every release announcement, phase update and sold-out notice to your buyer list, your real estate partners and your sphere, so your sales team can stay on-site instead of in an inbox.
CAN-SPAM compliant
Made for U.S. real estate
Every address checked before you send
SOUND FAMILIAR?
Your list grows faster than your time.
Between sign-in sheets at the model home, web leads from your listing pages, and your broker partners' referrals, you have the names. What you don't have is the week it takes to turn them into a release-day email.
See how it worksBuyer data lives in five places
Model home sign-in sheets, your website's contact form, your CRM, your sales team's inbox and your broker partners' referrals rarely talk to each other, so no one has the full list.
Release day doesn't wait for a designer
A new phase goes live on a Tuesday and buyers expect to hear about it that morning, not once someone finds time to build an email.
Generic updates lose a phase-by-phase buyer
A buyer who registered for Phase 1 pricing stops opening if every later email repeats the same floor plans and the same photos.
Old leads put your domain at risk
Addresses collected at a model home two years ago bounce or sit dead, and sending to them hurts your ability to reach the buyers who are still active.
Head office asks for numbers you don't have
Your developer or sales management wants to know what the announcement did, and a spreadsheet of sent dates isn't a report.
CAMPAIGNS THAT WORK FOR YOU
A calendar built around your release schedule.
Every builder's calendar runs on releases, phases and closings, not holidays. Here is what goes out, and when.
VIP pre-registration for a new community
Before the public release, invite your sphere and past buyers to register for early access and first pick of homesites.
Phase release announcement
The morning a new phase opens, send pricing, available homesites and a floor plan grid to your full buyer list and broker network, same day.
Model home grand opening invitation
Build attendance for a Saturday opening with a save-the-date, a reminder the week of, and directions the morning of.
Just sold / sold out notice
When a phase sells through, tell the list what's left and what's coming next, so buyers watching from the sidelines move.
Rate buy-down and incentive campaigns
Spring buying season and year-end closings call for a different offer. Send the incentive, the deadline and the homesites it applies to.
Construction milestone updates
Foundation poured, framing complete, drywall in. Keep buyers who are mid-build engaged between contract and closing.
Broker co-op announcements
Tell your realtor partners about new phases, pricing changes and commission promotions before the public release goes out.
AN EXAMPLE CAMPAIGN
A phase release, briefed on a call and sent by Friday.
Here is what one release announcement looks like once our team has it, from your brief to your buyers' inbox.
Subject: New Phase Now Open — Meadowbrook Commons
Phase 4 Release — Meadowbrook Commons
Read moreYou tell us the release: how many homesites, the price point, the closing window, and who should hear about it first. That's the brief.
From it, our team designs the complete email, hero image, floor plan grid, pricing band and a clear call to action, in your builder's brand. You see the proof, approve it, and we schedule the send for release morning, to your VIP list, your past visitors and your broker partners at once.
THE FEATURES YOU'LL USE MOST
Built for release day, not just inbox delivery.
Four parts of the service do the heaviest lifting for a builder's calendar, from the morning a phase opens to the week before it sells out.
AI EMAIL DESIGN
A release announcement, finished before your sales meeting.
Your campaign brief holds the offer: how many homesites, the starting price, the closing date, the audience. From it, we design a complete email, hero image, floor plan grid, pricing band, proof and footer, built in your brand.
You see the finished design the same day you brief it, not the week after the phase has already opened.
Your logo, colors and voice on every send
Hero, floor plans, pricing and footer built from one brief
Ready to review the day you send the brief
CREATIVE VARIANTS
Test the price-led headline against the urgency-led one.
A release can go out as two or three designed versions at once: a price-led subject line against an urgency-led one, a floor plan photo against a rendering. Every version is designed and sent, not just written.
Variants rotate evenly across your entire list, VIP buyers and all, so what you learn about one release tells you something true about the next one.
Different subject lines, photos or offers, same release
Every variant reaches a full, even share of your list
See which version buyers actually opened and clicked
SEGMENTS & FOLLOW-UPS
Follow up with the buyers who clicked the floor plan.
After a release goes out, we save the people who clicked a specific floor plan, the people who opened but never booked a tour, and the people who didn't open at all.
Before your reservation deadline, we resend to the people who missed it, with a new subject line, so the close of a phase isn't decided by an email nobody saw.
People who clicked a floor plan or price list
People who opened but didn't book a tour
A resend to non-openers before your deadline
EVERY ADDRESS CHECKED
Sign-in sheets and old web leads, checked before you send.
Model home sign-in sheets, web leads from your listing pages and prospects your team has collected for years all land in one import. Every address is verified at the mailbox with its own mail server, not just checked for spelling.
Dead mailboxes, dead domains and addresses that have complained never enter your release announcement, which protects the sending domain every future email depends on.
Every imported contact checked with its mail server
Dead mailboxes removed before you send
Your sending domain protected from bounces
GET STARTED
From strategy call to your first release email.
Four steps, start to finish, before your next phase goes live.
Book a strategy call
Tell us about your communities, your release schedule and how buyers hear from you today.
Share your brand and your list
Send your logo and brand guide, plus your sign-in sheets, web leads and broker contacts. We import and verify every address.
We build your first campaign
A release, a grand opening or an incentive announcement, designed in your brand and reviewed with you before it sends.
You watch it land
Delivery, opens, clicks and every response show up in your portal while your sales team works the leads.
QUESTIONS
Questions builders ask us.
Will our release announcements land in spam?
Every sending domain we set up for you is authenticated and earns its sending volume gradually, the way inbox providers expect. Every address is checked at the mailbox before a campaign goes to it, which keeps your complaint rate low and your domain's reputation intact.
How much of our time will this take?
You brief us on the release: homesites, pricing, closing dates and audience. We design the email, build the list and schedule the send. Most builders spend a few minutes reviewing a proof, not building a campaign.
What happens to our existing database?
We import your sign-in sheets, web leads and broker referrals, map every column to a field, and verify each address with its mail server before it ever reaches a campaign. Dead or risky addresses are removed, not sent to.
Can we send different messages to past buyers, real estate agents and our VIP list?
Yes. We segment your list by how people arrived, how they responded to past releases, or who clicked a specific floor plan, and send each group the message that fits them.
Can we see the results?
Your portal reports delivery, human opens separated from automated ones, clicks, bounces and unsubscribes for every campaign, live from the first send.
What do we need to do to get started?
Book a strategy call, tell us about your next release, and send us your brand and your current list. We handle the design, the domain, the send and the reporting.
Do you handle CAN-SPAM compliance?
Every campaign we send carries honest headers and subject lines, your physical address, and a working opt-out, honored within 10 business days, as the CAN-SPAM Act requires.
Can you schedule around our sales events and model home openings?
Yes. Tell us your opening dates and release schedule on the strategy call, and we build the send calendar around them, not the other way around.