EMAIL VERIFICATION
Every address, checked first
Before a single email goes out, every address on your list is checked directly with its mail server. Dead mailboxes, dead domains and known complainers never enter a campaign, so your sender reputation stays clean and your emails keep landing where they belong.
Verified at the mailbox, not just the spelling
Every removal comes with a plain-language reason
The reachable count you see before launch is the real one
THE PROBLEM
A list that looks fine bounces hard
Your list wasn't built yesterday. It's open house sign-ins from three years back, past clients from every closing, referral partners, and contacts imported from an old CRM nobody fully trusted. On paper, it looks complete. In practice, a share of those addresses no longer work: the mailbox was closed, the domain lapsed, or a name was typed wrong at a sign-in table and never corrected.
Hard bounces are the one signal inbox providers punish hardest. Send to even a modest number of dead addresses and the damage isn't limited to that campaign. It follows your sending domain into the next one, and the one after that, making every future email from your brokerage harder to deliver.
Spell-check and format validation catch typos. They don't catch a mailbox that was deleted last month or a domain that expired last year. Short of testing each address against its real mail server, there's no way to know which contacts on your list are actually reachable, and no agent has the time to run that check by hand across a few thousand names.
HOW IT WORKS
Checked before it reaches a campaign
Verification isn't a separate step you have to remember. It runs automatically, as part of every send we manage for you.
Verification starts on import
The moment your list finishes uploading, we begin checking every address against its receiving mail server, before you've even chosen a send date.
Each mailbox is tested directly
We don't just check spelling and formatting. Each address is verified with the mail server it belongs to, confirming the mailbox itself is live.
Bad addresses are set aside, not sent
Dead mailboxes, dead domains and any address that has complained anywhere on the platform are removed from the send, each one marked with the reason.
You see the real reachable count
Before launch, the number you see is the number of addresses verified as reachable right now, not an estimate from the last time your list was checked.
IN DETAIL
What checking every address actually does
Three parts of verification worth understanding before your next campaign goes out.
AT THE MAILBOX
Checked at the mailbox
Most list tools stop at format: does the address have an @ sign and a domain that resolves. That catches obvious typos and nothing else. An address can be perfectly formatted and still belong to a mailbox that was closed six months ago.
We verify every address directly with its receiving mail server, the same conversation a real send would have, to confirm the mailbox itself still accepts mail. That's the difference between an address that looks right and one that actually works.
Checked with the real mail server, address by address
Confirms the mailbox exists, not just the format
Catches what spell-check never will
A REASON FOR EVERY REMOVAL
A reason for every removal
When a list comes back smaller than you expected, you deserve to know why. Every address we remove carries a plain-language reason: mailbox not found, domain no longer resolves, previously complained.
Removed addresses aren't deleted. They stay on your list marked as removed, with the reason attached, so your numbers always add up and nothing about your database disappears without a record.
A plain-language reason attached to every removal
Removed addresses stay on your list, marked, not deleted
Your list count always adds up
BEFORE YOU LAUNCH
The real number, before you launch
Verification doesn't wait until send time. It starts while your list is still importing, so by the time a campaign is ready to schedule, the checking is already done.
The reachable count you see before launch is the real one, checked moments ago, not an estimate carried over from the last time the list was touched. Checking addresses draws from the same credit pool as sending, so there's one number for you to watch.
Verification begins during import, not at send time
The reachable count shown is current, not an estimate
Address checks use the same credit pool as sending
WHAT IT MEANS FOR YOU
Protect the reputation your next campaign depends on
A clean list isn't just tidier. It changes what happens every time you press send.
Fewer hard bounces
Addresses that would have bounced never enter the send, so the bounce rate inbox providers watch stays low, campaign after campaign.
A sender reputation that holds
Your sending domain's standing with Gmail, Microsoft and Yahoo depends on what happens every time you send. Removing dead addresses before launch protects it.
Confidence before every send
You see a reachable count you can trust before a campaign goes out, not a guess based on how the list performed months ago.
No manual scrubbing
You never comb through a spreadsheet looking for addresses that might bounce. The check runs automatically, on every list, every time.
CAN-SPAM compliance, covered
Complaint records and plain-language removal reasons give you a clear trail, part of running U.S. real estate email the way the CAN-SPAM Act requires.
COMPARED
Checked, not guessed
A typical email platform
- Checks formatting only, not the mailbox
- Bounces tell you what went wrong, after the send
- Removed addresses vanish with no explanation
- List checks run on a schedule you have to remember
- Verification is a separate tool and a separate bill
Prime Property Marketing
- Verified at the mail server. Every address is checked at the mailbox before it enters a campaign.
- Prevented, not measured. Dead addresses never reach your campaign in the first place.
- A reason for every removal, kept on your list as a record.
- Verification starts on import, automatically, every time.
- One credit pool. Address checks use the same pool as sending.
QUESTIONS
What agents ask about verification
Why did my list get smaller after verification?
Some addresses no longer have a working mailbox. Each one is marked with the reason it was removed, and it stays on your list as a record, so you can see exactly why your count changed.
Does verification check more than spelling?
Yes. Every address is checked directly with its receiving mail server to confirm the mailbox itself is live, not just that the format looks correct.
What happens to the addresses that get removed?
They stay on your list marked as removed, with a plain-language reason attached. Nothing is deleted, so your database and your numbers always add up.
When does verification happen?
It starts while your list is still importing, before you ever schedule a campaign. By the time you're ready to launch, the checking is already complete.
Does checking my list cost extra?
Address checks use credits from the same pool as sending, so there's one number to watch rather than a separate bill for list cleaning.
Will this stop all my bounces?
It removes the addresses we can confirm are unreachable before you send, which is what drives hard bounces down. It's prevention built into every campaign we run for you.
Does this help with CAN-SPAM compliance?
Verification keeps a clear, plain-language record of every address removed and why, including past complaints, which supports the record-keeping U.S. real estate email requires under the CAN-SPAM Act.
WORKS WITH
Part of every send we manage
Verification works alongside the rest of the platform, not as a separate step you manage.
See every featureLists and imports
Bring your list from any spreadsheet. Verification begins the moment the import finishes.
See lists and importsSending domains, handled
A clean list protects the sending domain we register, authenticate and host for you.
See sending domainsA natural sending pace
Verified lists and a steady sending pace work together to keep your domain's reputation intact.
See deliverabilityOne simple credit pool
Address checks and sending draw from the same pool, so there's one number to watch.
See credits