LUXURY REAL ESTATE
Marketing that matches your listings.
Your properties sell on craft and discretion. Your marketing should too. We design every showcase, market update and private invitation your brand sends, from your own domain, and report every result in your portal.
Every email designed to match a seven-figure listing
Your own sending domain, set up and managed for you
CAN-SPAM compliant on every campaign
SOUND FAMILIAR?
The market you work in doesn't forgive a generic email.
Luxury buyers and sellers notice everything, including the marketing that reaches their inbox. These are the problems we hear most from agents working above the median.
One list, every price point
Your database holds $400,000 first-time buyers next to $8 million estate clients. A single blast to everyone flattens your brand and wastes the attention of your best prospects.
A template that undercuts the listing
A stock real estate template can make a $3 million kitchen look like a starter home. The photography deserves a design built around it, not squeezed into a box.
Past clients go quiet after closing
The relationship that produced a referral or a repeat sale fades once the moving truck leaves, because nothing arrives in their inbox to keep you top of mind.
Market reports take an afternoon you don't have
Pulling comparable sales, days on market and price per square foot for the luxury segment of your area is real research, and it rarely survives a full showing schedule.
No way to see who actually looked
You send a showcase to your sphere and have no idea whether the person who matters, the one with the budget, opened it at all.
CAMPAIGNS BUILT FOR YOU
A send for every point in your calendar.
Luxury real estate runs on its own seasons: spring launches, summer second-home buyers, year-end market reviews. Here is what we build and when we send it.
See how a campaign comes togetherNew listing showcase
The day a property goes live, a single-listing email with full-bleed photography, a short script and one clear action: request a private showing.
Private showing invitation
Sent to your top-tier sphere and qualified buyers before the public open house, so your best relationships get first access.
Off-market preview
A quiet send to past clients and known buyers before a listing reaches the open market, the kind of early look that keeps your sphere loyal.
Quarterly luxury market report
Closed sales over $1 million, days on market and price per square foot for your area, sent each quarter to position you as the authority above the median.
Just-sold notice
A discreet announcement the week a sale closes, naming the neighborhood to past clients and neighbors without disclosing a figure you'd rather keep private.
Second-home season
As the summer market opens, a send to past clients about waterfront, mountain or resort inventory, timed for buyers shopping with a vacation in mind.
Year-end market review
A December recap of the year's luxury sales trends in your market, timed to put your name in front of sellers planning a January listing.
Tactful price adjustment
A value-framed update sent only to qualified prospects who toured or inquired, never broadcast to your whole list.
SEE IT IN ACTION
From brief to inbox, in minutes.
Tell us the listing, the audience and the message. We handle the rest.
Subject: Subject
Private Showing Invitation
Read moreYou send us the listing details, the audience and the tone, by phone, email or a short brief. We write the copy, select the layout and build the email in your brand, from your logo to the way you describe a property.
Before it ever reaches an inbox, a specialist reviews the subject line, every link, the sender details and how the email reads with images off. Nothing goes out until it passes.
Then it sends from your own domain, at a pace that protects your reputation with Gmail, Microsoft and every other major provider, and the results, delivered, opened by a real person, clicked, land in your portal the moment they happen.
THE FEATURES YOU'LL USE MOST
Built for how luxury listings sell.
Four parts of the service that matter most once your clientele is this particular.
DESIGN
Your brand, on every send
We hold your logo, your colors and the way you write in your brand settings, then build every email from a one-line brief: the listing, the audience, the message. The result is a complete design, hero, sections, offer band and footer, never a template you fill in yourself.
For an estate listing or a waterfront property, that means photography given the room it deserves and copy that reads like your voice, not a form letter.
Hero, sections and footer designed from your brief
Your logo, colors and voice applied automatically
Ready to send, never a template to finish yourself
TESTING
See what your buyers respond to
Every campaign can launch in several designed versions: a different subject line, opening or layout. Variants rotate evenly across your whole list, so you learn what moved a luxury buyer, not a sample of them.
That matters when one email reaches both a relocating executive and a longtime neighborhood client. You see which version worked for the audience you sent it to.
Several designed versions, not one guess
Rotated across your full audience, evenly
You see which version performed, campaign by campaign
DELIVERABILITY
A domain that matches your brand
Your emails send from a domain registered, authenticated and hosted in your name, not a shared address that looks like a mass marketing platform. There is nothing for you to configure.
Every new domain earns its sending volume gradually, and each major inbox provider gets its own pace, adjusted from how that provider is responding right now, so a showcase email reaches the inbox instead of spam.
Your own domain, set up with zero DNS work
SPF, DKIM and DMARC authentication included
Sending pace adjusted provider by provider
REPORTING
Know who really opened
Every campaign reports delivered, human opens, automated opens, clicks, bounces, complaints and unsubscribes, live in your portal from the first message sent.
Human opens are counted separately from the opens software generates, so when a showcase goes to your top clients, you know whether a person opened it, not a filter.
Delivered, opens and clicks live in your portal
Human opens reported separately from automated ones
One record per campaign, no spreadsheet required
GET STARTED
From call to first send.
Four steps, start to finish. You stay focused on your listings.
Book your strategy call
We talk through your market, your listings and your current list, luxury-specific or mixed, so we know exactly what you need.
We set up your domain and your list
Your sending domain is registered and authenticated, and every address on your list is checked with its mail server before it ever receives a campaign.
We design your first campaign
A showcase, a market report or a private invitation, built in your brand from a short brief, reviewed by a specialist before it sends.
You watch results arrive in your portal
Delivered, human opens, clicks and more, live from the first send, with your next campaign already on the calendar.
QUESTIONS
What agents in this market ask us.
Will my emails look like a mass-market real estate blast?
No. Every email is designed from your brief in your brand, with room for the photography a luxury listing deserves. We never use a one-size template.
What happens to my existing client database?
You send us your list, and we import it, mapping every column to a field, and check every address with its mail server before it enters a campaign. Dead and risky addresses never go out.
Will my campaigns reach clients using corporate or private email domains?
Your emails send from your own domain, authenticated with SPF, DKIM and DMARC, at a sending pace adjusted for each inbox provider. That is what keeps a showcase out of spam, corporate inbox or personal.
Can I keep an off-market or private listing out of a public send?
Yes. We segment your list so an off-market preview reaches only the past clients and qualified buyers you choose, never your whole database.
How much of my time does this take?
You give us the listing, the audience and the message, in a short brief or a call. We write, design, review and send. Most clients spend minutes per campaign, not hours.
Can I see who opened and who clicked?
Every campaign reports delivered, human opens, automated opens, clicks, bounces and unsubscribes in your portal, live from the first send. Human opens are counted separately from automated ones.
Are my campaigns CAN-SPAM compliant?
Yes. Every send carries honest headers, a physical address and a working opt-out, honored within the law's required window, on every campaign we send for you.
READY WHEN YOU ARE
Marketing worthy of your listings.
Book a strategy call and tell us about your market. We'll show you exactly what your first campaign looks like.
Book a strategy call