FREQUENTLY ASKED QUESTIONS
Every question before you book a call.
Real answers about spam risk, your time, your existing database and what you'll see each month, from a team that only works in real estate email.
CAN-SPAM compliant on every send
Made for U.S. real estate, nothing else
Every result reported in your client portal
GETTING STARTED
Your first campaign, start to finish.
How do I get started with Prime Property Marketing?
You book a strategy call, and we build your campaign plan from there: your brand, your audience and the listings you want to promote. Once you approve the plan, our team designs your first campaign and sets up your sending domain; you never touch an email tool.
How long before my first campaign goes out?
Most clients see a first campaign within two to three weeks of their strategy call, once your sending domain is authenticated and your list is imported and verified. Your domain earns its full sending volume gradually, so an early send may reach a smaller slice of your list before full volume is available.
What do you need from me to begin?
We ask for your brand details, your logo, your existing contact list and the listings or offers you want to promote. From there we write the brief and design the email, then bring it back to you for approval before anything sends.
Do I need to write or design anything myself?
No. Our team designs every email, writes every subject line and body, and builds the layout in your brand from a one-line brief you give us. You review and approve; we handle design, delivery and data end to end.
Can I see a campaign before it goes out?
Yes. Every campaign goes through a pre-send review covering the subject line, the structure, every link and the sender details, and you can ask for changes before it launches.
What if I don't have a logo or brand guide yet?
We work with what you have, whether that's a logo and color palette or just your name and brokerage. Our team builds a consistent look from there and keeps every campaign on-brand going forward.
Can I change my plan after I start?
Yes. Your plan runs month to month, and you can talk to your account team at any point to change your campaign calendar, your audience or the offers you're promoting.
SENDING & DELIVERABILITY
Your inbox, protected.
Domains, pace and verification, handled before a single email leaves our system.
See how deliverability worksWill my emails end up in spam?
Every address on your list is checked with its mail server before a campaign can send to it, and your sending domain is authenticated with SPF, DKIM and DMARC. Across the network, 99.7% of mail is delivered, and new domains build their sending reputation gradually instead of sending at full volume from day one.
Do I need to set up anything technical, like DNS records?
No. We register your sending domain, set up its authentication and host it for you, so there are zero DNS records for you to touch.
Why can't a brand-new domain send to my whole list right away?
Every inbox provider, including Gmail, Microsoft and Yahoo, watches how a new domain behaves and grants it more volume as it earns trust. We start small and increase your sending pace as each provider responds, which protects your long-term deliverability.
How do you check my list before sending?
Each address is verified directly with its receiving mail server, not just checked for a valid format. Dead mailboxes, dead domains and any address that has complained on our platform before are removed before they ever enter a campaign.
What happens to addresses that bounce or complain?
They're removed from future sends automatically. Your reporting shows bounces and complaints separately, so you always know the health of your list.
Can I use my own domain, like myteam.com?
Yes. We register a sending domain that matches your brand, so your From address, signature, tracking links and landing page all sit on the same domain your clients recognize.
How do you know a real person opened my email, not a filter?
We classify every open: those that look automated, from phone or email-software scanning, are counted separately from opens made by an actual person. Your portal shows both numbers, never blended together.
PRICING & CREDITS
Plans built around sending.
How does pricing work?
You choose a monthly plan built around how often you want to send, from two campaigns a month to six to eight, plus dedicated newsletter and blog packages. Each plan includes everything our team needs to do the work: design, list cleaning, segmentation and sending.
What is a credit?
One credit sends one email, and the same pool covers address verification and the writing we do inside your campaigns. Your plan includes a monthly credit allowance sized to your sending frequency.
What happens if I need more credits than my plan includes?
Tell your account team and we adjust your plan to match your sending volume, whether that means moving to a higher tier or adding a one-time top-up. We size every plan around real sending, not guesswork.
Is there a contract, or can I cancel?
Plans run month to month. Talk to your account team before your renewal date if you want to change plans or stop.
Do brokerages and teams get a custom plan?
Yes. Brokerages, teams and larger portfolios get a custom package built around the number of agents, listings and lists involved. Book a strategy call and we'll scope it with you.
Does the price include the design work, or is that extra?
Design, copywriting, list cleaning, segmentation and reporting are included in every plan. There's no separate fee for the creative work behind each campaign.
YOUR DATA & THE LAW
Compliant by default.
Every campaign we send for you follows the CAN-SPAM Act, start to finish.
Read the compliance guideIs my email marketing CAN-SPAM compliant?
Yes. Every campaign we send carries honest headers and subject lines, your real physical address and a working opt-out, and we honor every opt-out within the 10 business days the law requires.
What happens to people who unsubscribe?
They're removed from future sends immediately and never re-added. Your reporting shows unsubscribes alongside opens and clicks, so you always know who's opted out.
Can I bring my own list, or does it need to be opt-in?
You can bring your existing database, including past clients and your sphere, and we clean and verify it before anything sends. We don't add purchased or scraped lists to a client's sending domain.
What do you do with my contact data?
Your list is used only to send the campaigns you've asked us to send, and it stays yours. We don't sell it, share it with other clients or use it for anyone else's campaigns.
What happens to my existing database when I start?
We import it, map every column to the right field and run it through verification before your first campaign, so you start from a clean, checked list rather than whatever shape it arrived in. Interrupted uploads resume automatically, so a large export from your CRM is never a problem.
Who do I contact about a privacy request or a complaint?
Your account team handles any privacy request, complaint or opt-out question directly, reachable through your client portal.