HONEST REPORTING
Reports you can believe.
Every open is classified as human or automated, so the number in your portal is the one you can actually plan around, not one inflated by corporate scanners.
CAN-SPAM compliant
Made for U.S. real estate
Live from your first send
THE PROBLEM
Your open rate is lying to you.
You send a just-sold notice to your sphere and the report comes back with an open rate that looks almost too good: eighty percent, sometimes higher. It feels like good news until you remember the same number showed up on a campaign nobody mentioned, a market update that drew no calls and no replies.
The inflation comes from software, not people. Corporate email security opens every message before it reaches an inbox, checking links and attachments for threats. Each of those automated opens counts the same as a real one on most platforms, so your open rate blends two very different audiences: machines and the people you're actually trying to reach.
Built on a number like that, every decision that follows is a guess dressed up as data: which subject line worked, which list is going cold, which past client to call next. None of it holds up once you know how much of the count was never a person at all.
HOW IT WORKS
See what actually happened.
From the moment a campaign sends, your portal shows real activity, not a single misleading percentage.
We send, your portal starts counting
The moment a campaign goes out, your portal begins tracking delivery, opens and clicks. You never wait for a weekly summary to know how it's landing.
Every open is classified
Opens that arrive the way security software opens them are marked automated. Everything else is marked human. Each sits in its own column.
Variants and domains are broken out
If a campaign ran with more than one version, or sent from more than one domain, you see each one reported separately, not blended into a single average.
Look up any subscriber, any time
Need to know if one past client opened the market update you sent last week? Search their activity directly, down to the single address.
IN DETAIL
Three ways we keep your numbers honest.
Reporting that separates people from software, updates in real time, and answers the next question before you ask it.
SEPARATED BY DESIGN
Human opens, separated from scanners.
Every open your campaign receives is classified the moment it happens. Opens that match the pattern of corporate security software, the kind that scans every link and message before a person sees it, are marked automated and set aside in their own column.
What's left is the number that matters: people who opened the email themselves. It's the figure you can plan a follow-up call or a resend around, because it reflects attention, not a mail server checking for malware.
Automated opens counted separately, never blended in
Human opens are the number you act on
No scanner activity disguised as engagement
LIVE DATA
Live from the first message.
Reporting doesn't wait for a nightly batch job. The moment the first email in a campaign is delivered, your portal shows delivered counts, opens, clicks, bounces, complaints and unsubscribes, updating as each new result comes in.
That means you can watch a just-listed announcement in the first hour, not the first week, and catch a bounce problem or a spike in complaints while there's still time to do something about it.
Delivered, opens and clicks update in real time
Bounces, complaints and unsubscribes included from the start
Landing-page responses counted alongside email activity
COMPARE AND LOOK UP
Per variant, per domain, per subscriber.
If a campaign sent with more than one subject line or layout, each variant is reported on its own, so you can see which version people actually responded to instead of one combined number.
The same goes for sending domains: if you're sending from more than one, delivery is broken out by domain, so a problem with one never gets lost inside a healthy average. And when you need the detail on one person, their activity is a lookup away.
Variant-by-variant results, not a blended average
Delivery shown by sending domain
Any subscriber's activity, searchable on demand
WHAT IT MEANS FOR YOU
Numbers you can plan around.
Honest reporting changes how you run your business, not just how you read a report.
See the plansMake decisions on real numbers
Plan your next send, your next call list and your next budget around what people actually did, not what a scanner did on their behalf.
Know when a campaign truly underperformed
A low human open count tells you something real happened, or didn't, instead of hiding behind an inflated blended rate.
Catch a domain problem early
See delivery broken out by sending domain, so a dip in one shows up immediately instead of disappearing into an overall average.
Find out which message actually worked
Compare every tested variant side by side and put your next campaign behind the version people responded to.
Follow up with the right person
Look up any subscriber's activity and know exactly who opened, who clicked and who's worth a personal call.
COMPARED
What a real number looks like.
A typical email platform
- Counts every open, including scanners
- Reports catch up hours or days later
- One blended number for every subject line tested
- No way to see one domain's health
- Aggregate numbers only
Prime Property Marketing
- Separates human opens from automated ones, so you see who actually looked.
- Live from the first message, updating with every delivery, open and click.
- Every variant reported side by side, so you see which one performed.
- Delivery broken out by sending domain, so a problem shows up before it spreads.
- Look up any subscriber's activity the moment you need it.
QUESTIONS
What agents ask about reporting.
Honest reporting FAQ
Why is my open rate lower than on other platforms?
Because it counts people. Security software opens most business email automatically; we show those opens separately so the number you plan with is real.
What counts as a human open versus an automated one?
We classify each open by how it arrives. Opens that happen the way security scanners and corporate filters behave are marked automated; the rest are marked human, each in its own column.
How soon can I see results after a campaign sends?
Reporting is live from your first message. Delivered, human opens, automated opens, clicks, bounces, complaints, unsubscribes and landing-page responses update as they happen, not the next morning.
Can I compare the subject lines or designs we tested?
Yes. Every variant in a campaign is reported side by side, so you see which subject line, opening or offer performed instead of one blended average.
Can I see how a specific sending domain is performing?
Yes. Delivery is broken out by sending domain, so if one needs attention you see it before it affects the rest of your sends.
Can I look up what one subscriber did with a campaign?
Yes. Subscriber-level activity is available whenever you need it, so you can check what a specific past client or lead opened or clicked.
Does this reporting cover complaints and unsubscribes too?
Yes. Every report includes bounces, complaints and unsubscribes alongside opens and clicks, so you see the full picture, not just the good news.
Do I need to do anything to set this up?
No. Reporting runs automatically on every campaign we send for you and appears in your client portal with no setup on your side.
WORKS WITH
Reporting feeds the rest of the system.
Honest reporting is what makes these other parts of the service worth trusting.
Creative variants and fair testing
Every campaign can go out in several designed versions, rotated evenly across your whole list.
See how testing worksSending domains, handled
Your reports break delivery out by domain, the one we register, authenticate and host for you.
See how domains workSegments and follow-ups
Save the people who opened, clicked or didn't, straight from a campaign's report.
See how follow-ups work